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Marketing and Personal Branding
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12 traits of a resilient personal brand (part I)
Smart solopreneurs know that branding isn't just about picking out a snazzy logo, a vibrant font and a clever tagline -- it's about making s

Kristin Schuchman, CSWA
Apr 21, 20203 min read


Map Your Way to a Supportive Network
Starting a business or changing careers is often fraught with anxiety. We are moving outside of our comfort zone, naturally putting us in...

Kristin Schuchman, CSWA
Mar 14, 20182 min read


Ace Your Next Media Interview
Most of us aren’t trained in media relations, so the prospect of an interview with a newspaper, blogger or podcast can easily overwhelm....

Kristin Schuchman, CSWA
Mar 2, 20183 min read
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