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Brightside Releases New Website Design with Photos, Virtual Tours, and Testimonials
Brightside Coworking's new website design helps mental and behavioral health professionals visualize working in our Portland, Oregon locations with enhanced service descriptions, new professional photography, virtual tours, and member testimonials from our existing clients.
Kristin Schuchman
Jul 284 min read


Why Every Counselor Needs a Website
Credible sources suggest that as many as 1 in 5 people in 2024 planned to seek out therapy to improve their mental health. With so many people searching for mental health services online, a website is critical for attracting new clients and building a professional image.

Kristin Schuchman, CSWA
Oct 29, 20254 min read


How Coworking and Flex Spaces Offer Cost Savings and Community to Counselors in Private Practice
The professional landscape for therapists in private practice is undergoing a profound transformation. For decades, the path to credibility started with renting an office—a choice that brought significant startup costs, long-term lease obligations, high monthly overhead, and personal financial risk. With COVID, home-based telehealth became the norm, with significant cost benefits. However, this model brought social isolation and privacy risks. Now insurers are clamping down o

Kristin Schuchman, CSWA
Oct 13, 20256 min read


Brightside Responds to CareOregon Behavioral Healthcare Network Change
Brightside responds to CareOregon Behavioral Healthcare Network Change with three goals to enhance service for OHP members.
Kristin Schuchman
Aug 30, 20252 min read
New CMS rules deconflict CMRA and NPI regulation
In July 2023, the USPS released new regulations that change the definition of Commercial Mail Receiving Agencies (CMRAs). Under the new...
Kristin Schuchman
Mar 18, 20244 min read
Important Brightside Mail Service Update
Hi Brightsiders! In January 2024, we posted info on mail services that turned out to be incorrect. Since then, as we've worked to add...
Kristin Schuchman
Mar 17, 20244 min read


12 traits of a resilient personal brand (part II)
Smart solopreneurs know that branding isn't just about picking out a snazzy logo, a vibrant font and a clever tagline -- it's about...

Kristin Schuchman, CSWA
May 5, 20203 min read


Setting an Hourly Rate for Your Counseling or Coaching Private Practice
We are living during a time in which counseling services are in higher demand than ever – the COVID-19 epidemic is overwhelming crisis...

Kristin Schuchman, CSWA
Apr 28, 20205 min read


12 traits of a resilient personal brand (part I)
Smart solopreneurs know that branding isn't just about picking out a snazzy logo, a vibrant font and a clever tagline -- it's about making s

Kristin Schuchman, CSWA
Apr 21, 20203 min read


The Hidden Perks of Cowoworking
For the coworking-curious, below are a few of the advantages of working in the same space as other professionals. Beyond the obvious benefits of sharing expenses and the potential for camaraderie, there are a number of less well known benefits that you might be surprised to discover. Along with the opportunity to share learning, mentorship and collaboration and the potential to jointly offer trainings and participate in masterminds and peer learning groups, coworkers often

Kristin Schuchman, CSWA
Sep 27, 20182 min read


Yes, Networking Can Help Counselors, Healers and Coaches Build Their Private Practice
At least once a week, when I emphasize the importance of networking to career transition, a solo business client elicits anything from a barely perceptible wince to an outright scoff. I usually share my antipathy for the word, “networking,” and help them think of it as a way to expand their circle with people they would like to spend more time. Honestly, I am not sure if my disaffection for the word has more to do with the fact that it can seem nakedly self-serving to outwa

Kristin Schuchman, CSWA
Aug 2, 20183 min read


How Vision Boards Help Clients Envision a Better Future
Every month I am consistently again blown away by the ingenious creativity of friends and clients who joined me and my partner in...

Kristin Schuchman, CSWA
Jul 10, 20182 min read


How entrepreneurial are you? Take this quiz to find out.
As of January 2018, one-third of the American workforce is comprised of small business owners, contractors, or freelancers. Independents represent a rapidly-growing sector, expected by some experts to rise to one-half of the workforce in the next decade. Considering this trend, starting a business or a “side hustle” makes a certain kind of sense. For the self-directed individual, entrepreneurship can offer an opportunity to express oneself that can be elusive in conventiona

Kristin Schuchman, CSWA
Jun 4, 20183 min read


Why Your Elevator Pitch Shouldn't Be a "Speech"
Traditional wisdom dictates that professionals need to have an elevator pitch at the ready, prepared to sell themselves in a minute’s notice in the time it takes to ride an elevator. This pearl of wisdom is true and not-so-true. In the event that you are given the relatively unusual opportunity to speak uninterrupted for 1 to 3 minutes the elevator speech is golden. Often formal networking events give you this chance, although this seems to be less common these days. If yo

Kristin Schuchman, CSWA
Apr 29, 20182 min read


Lost Your Motivation? How to Keep Going When You’re Losing Steam
It happens to the best of us. We get overwhelmed, exhausted, and frustrated, losing our ability to focus or deal with the minutiae of a given project. You know you have work to do yet can’t seem to resist the temptation to toggle over to Facebook to check out Vine videos of your cousin Carl’s trip to Moab. When this happens try out these strategies to catalyze your momentum. 1. Take a break. When a deadline is looming taking a pause seems impractical, but studies indicate

Kristin Schuchman, CSWA
Mar 28, 20183 min read


Map Your Way to a Supportive Network
Starting a business or changing careers is often fraught with anxiety. We are moving outside of our comfort zone, naturally putting us in...

Kristin Schuchman, CSWA
Mar 14, 20182 min read


Ace Your Next Media Interview
Most of us aren’t trained in media relations, so the prospect of an interview with a newspaper, blogger or podcast can easily overwhelm....

Kristin Schuchman, CSWA
Mar 2, 20183 min read


Why You Should Name Your Practice
While many solo business owners opt to operate under their given name, I believe it best for every business to create a brand name. Many...

Kristin Schuchman, CSWA
Feb 17, 20183 min read
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